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College Baseball - Who is the Best Ever?
The University of Southern California has a baseball team, the Trojans. The USC Trojans are undoubtedly one of the very best college baseball teams to every play the game. Over 95 of the baseball players from the college level who've made it into...

Pedro, Beltran, and the Mets as seen by one true Yankee Fan:
Pedro, Beltran, and the Mets as seen by one true Yankee Fan: Itís the middle of the NFL playoffs, and what has grabbed the interest of many sports fans has been the off-season maneuvering and acquisitions of the Mets and Yankees. In the past, the...

Perfect Posture For Your Golf Swing (Part 1)
The Perfect Posture For Your Golf Swing (Part 1) You have arrived at your ball on the tee or on the grass. Now: How far over do you bend at your hips? How much do you bend your knees? Where are your arms supposed to be? What about your back...

Your golf swing is good enough
If you watch the Golf Channel or read any of the magazines and books on golf, it will be very hard for you to miss the basic theme that "There is a perfect swing and you will do the most for your game by trying to get it". Even when you watch a...

Youth Sports Goal Settings
New Year's day means different things to different people. Certainly, spending time with family and friends and watching some great college bowl games. In our house, a new year also means making resolutions. It started about 15 years ago when my...

 
"The Concept of Value in Sports Betting!"

In sports betting you need to make sure that your bets (and trades) are good value in order to make a profit. If you do not do this you will still win bets but profits may be harder to achieve.

Let me explain this last statement. I actually lose more bets than I win - but the prices or odds at which I bet compensate for the losing plays.

If you bet all season long on the NY Yankees (US Baseball) or Arsenal FC (English Premiership) - to win each game - you will probably end up with a fairly good winning strike rate - but it is unlikely that you will make any money. The odds will be 'short' and you may do better to try and predict when these teams might falter - and bet against them at the over inflated prices being offered on the opposing teams. These opposing teams will most likely offer the value - as they are not the popular betting choice.

When we flip a coin, we know that the true chance of it turning up heads or tails is 50% or 'evens' (1/1).

As an example we set up a 'coin flipping' betting event. A neutral party begins to flip the coin. With each subsequent flip there is a definite preference for heads in the betting. The bookmaker or sportsbook takes this in his stride, he has already set the odds at 10/11 (-110 US) for either outcome which takes into account his commission. He knows that this trend is fairly usual as heads is often favored in this type of event. He decides, however, to balance his books a little by reducing his odds on heads to 5/6 and increasing tails to 1/1.

Heads is now an even


shorter price and represents no value. Tails now stands at a slightly better price but still only represents the 'true odds' or likelihood of winning at 1/1 or 50% and so is not value.

The event continues and still the betting favors heads. Why? Well the 'average bettor' does not really understand 'value', he does not understand that heads might well be a bad bet or hold no value. He just enjoys betting and since 'heads' is winning - he wants to bet on heads.

The bookmaker balances his books again with a dramatic shortening of the odds for heads to 4/9 and a lengthening to 6/4 on tails.

At this point the professional bettor would step in and begin to place bets on tails. He knows that he has got value at 6/4 (+150 US), for an event where the 'true oddsí of success are 1/1.

As long as he bets at this price (6/4) or any 'value' price, the professional will win in the long run.

Naturally, it is not as easy to assess the 'true odds' in sports events because there are so many variables, however, with experience it can be done, especially if one specializes in particular sports events.


About the Author
The author has been a professional sports bettor and trader for seven years and helps advise a number of sportsbooks:

Gameday Sportsbook
SportingBet
VIP Sports Group

amongst others - all of which are leaders in the sports betting and gambling industry.

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